- Category Brand identity and stationery design
- Client Studio Mükul
- Start Date January 2023
- Handover March 2024
Studio Mükul
Mükul is a studio based in Italy that was founded with the idea of creating a line of original candles, conceived through the design of their containers. Each piece reflects a fresh and aesthetic style, thoughtfully created for lovers of design and art.* Mokul is a studio based in Italy that was founded with the idea of creating a line of original candles, conceived through the design of their containers. Each piece reflects a fresh and aesthetic style, thoughtfully created for lovers of design and art.
Visual and typograpy hierarchy
The development of Mükul logo began with an in-depth analysis of the brand’s essence and values, aiming to capture its unique identity and distinctive approach to creating memorable experiences. Various proposals were explored to seamlessly merge the logotype and imagotype, achieving a harmonious balance between typography and graphic elements, resulting in a brand that is not only seen but also felt and remembered.
For the website’s visual content, a series of photoshoots was conceived to capture the brand’s essence, combining light, composition, and style to convey its unique character, elegance, and the memorable experiences it offers. Each image was designed to tell a visual story that resonates with viewers, making the brand feel both intimate and unforgettable.